Google has snatched Apple’s title as the world’s most valuable brand. This ends the iPhone maker’s five-year reign at number 1.
According to a study by valuation and strategy consultancy Brand Finance published on Wednesday, the monetary value of Google’s brand rose by 24 per cent last year to $109.5bn propelling it to the top spot for the first time since 2011.
Apple’s value fell from $145.9bn in the previous year to $107.1bn.
Google - World's Most Valuable Brand
Wednesday 1st February 2017 12:37pm