Google Local Campaigns
Local campaigns are designed to use Google advertising to bring business to your physical business. Local campaigns streamline the process for businesses, making it easy to promote your stores across Google’s largest properties including the Google Search Network, Maps, YouTube and the Google Display Network. Just add a few lines of text, a bid, some assets and the rest is optimised to help your users find you.
How It Works
When you create a Local campaign, you'll need to define the shop locations you want to promote. You can set this by linking your Google My Business account or selecting affiliate locations.
Local campaigns are focused on simplicity and driving your offline goals. You provide us with shop locations, campaign budget and ad assets. Using these inputs, Google’s machine learning technology will automatically optimise bids, ad placements and asset combinations. The result aims to maximise shop visits and promote your locations across Google properties and networks.
Where can my ads appear?
- Google Maps
- Google Search
- Google Display Network
- YouTube
Your ads are eligible to appear where they're most relevant on the Google Display Network. Google Ads will optimise where your ads show to get your shops the most attention