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Hyperclicks Ltd
75 Cranston Park Avenue
RM14 3XD
Tel: 07812 737246

Sales Location Mapping

Search, locate, find, refine

Running Google Adword Campaigns carries a responsibility to ensure that you are spending your click-money in the right places at the right time.

We can now run "Sales Location Mapping" events to overlay your customer sales using your postcode locations against the Google location data of your clicks.

This allows us to identify your key selling hot-spot areas and therefore tailor your campaigns to ensure you are in the top ranking positions for the relevant keywords in the key sales areas.

Case Study: Retail Client

A retail client has been targeting large areas of the UK as they represent a well-known brand which generates numerous searches.

After a period of time we gained sales data from them so we could look at where they are actually selling their products and we mapped this against search data from their Google Adword Account.

This instantly highlighted that there were areas which generated a reasonable volume of searches but with very low clicks and hence sales - these areas we reduced the maximum cost per click but in areas that produced good search and click volumes, we increased the maximum cost per click bids to ensure a higher level of exposure.

By establishing the Sales Hot-Spots and overlaying the search data we are now able to target key selling areas and reduce our exposure in territories that a low performance drivers.

The result is a more focused campaign, higher click-through-ratio and overall improvement in the accounts performance and effectiveness. 

Working with facts

In association with our clients we are mapping sales against search data locations which is leading to refining our location bids and target territories - increasing conversions and leading to a higher return on investment.

Couple this mapping with enhanced campaigns and conversion tracking and we have a powerful tool to tackle your individual markets in your key selling areas - right down to the right postcode.
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Telephone: 07812 737246
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London and Kent based dealer group WJKing have engaged Hyperclicks services for Google Adword Campaign management and support. WJKings are a multi-franchise group representing Vauxhall, Peugeot, Suzuki, Seat, Hyundai and Kia across a large area of South East London and Kent.
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