Hyperclicks - Realising Website Potential
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Hyperclicks Ltd
75 Cranston Park Avenue
Upminster
Essex
RM14 3XD
Tel: 07812 737246

Mobile Device Search Marketing

Mobile Search Campaigns

Mobile Search Ads are your AdWords ads modified especially for
smartphones for optimal effectiveness and you can use them to put
your business in front of people as they use their phones
throughout the day.
 
Allow customers on the go to contact you by placing a call button on
your mobile ads.

Show special offers relevant to a customer's location or proximity to
your store.

Why use Mobile Campaigns:

When it comes to mobile advertising ‘how’ is now more important than ‘why’.

To meet the needs of a growing market, Google have developed some great features to help you reach your mobile audience effectively:

> Connect your business with customers using "click to call"
> Drive local in-store traffic
> Promote your mobile app
> Engage with mobile shoppers.
Mobile Device Search Marketing - the facts:

> Smartphones are the most popular way of getting online (Ofcom August 2015 stats)
> 78% of UK internet population watch YouTube videos every month 
> YouTube receives 45% of traffic from Mobile devices 
> 74% of UK consumers have a smartphone (90% by 2020) 
> 30% of UK consumers look at their smartphones within 5 mins of waking 
> Foot traffic through retail stores has gone down by 55% from 2010 – 2013 – value of each store visit has doubled 
> 40% of UK online sales take place on a smartphone or tablet

Mobile click-to-call functionality is now more visible making it easier for s smartphone user to search and call your business to enquire or to book.

This can be targeted to locations that are successful drive-time distances plus we are adding campaigns for mobile tracking only – this involves adding areas where your local customers travel to work ie train line geography – this would ensure that commuters in and out of many cities can still see your adverts should they be searching for your services.  

> STAT: 1 in 3 mobile searches have local intent and 70% of users contact a business after looking up information on their smartphone   

Local B2B searches are growing rapidly  

> STAT: 42% of researchers use a mobile device during the B2B purchasing process and there has been a 3 x growth in B2B mobile queries since 2012.
 
The evidence is compelling - dont get left behind in the search marketing race - its not rocket science, just place your advert in front of your audience as many times as you can and enjoy the enquiries - its that simple.
Telephone: 07812 737246
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Google shares marched upward on Thursday as earnings figures showed the Internet search titan remains a cash machine even as lifestyles shift to mobile gadgets. "It is really about living with the user -- supporting users across all the day whether on a TV, mobile phone, desktop, wearable (computers)," Google chief business officer Nikesh Arora said during an earnings call. "That is really the aim we are shooting for." Google reported that profit in the closing quarter of last year climbed to $3.38 billion on rising ad revenue from around the world.
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